List Building - Why Bother?

It is a great thing to have a good website but for most small businesses and organisations it is a large challenge to increase the numbers of visitors to the website.  Even if visitors to your website, 'bookmark' your website, they rarely revisit the website. 

People these days are leading such busy lives that they need a little reminder that your website still exists and can be of service to them.  One of the most effective ways of increasing the traffic (visitors), is to collect people's name and e-mail address when they visit your site for the first time.  Offer them a reward (or bribe) for giving you their personal details.  This can be a free report, audio, video, ebook or some other form of useful information.

Once you have obtained the name and e-mail address from a visitor, then you send out regular email newsletters, which ideally give some information but also direct people back to your website for other information.

The best automatic service for capturing visitor information is an American Company that offers an affordable and reliable service that can do much more than just capturing visitors information and holding your list.  This service is used by web sites that have email lists of tens of thousands and even hundreds of thousands of subscribers.  If you try and maintain your own e-mail list and it starts getting into 100 or so, subscribers then you will find that an increasing number of the emails do not reach the intended recipient.  Using a professional service overcomes this problem and they have a very high deliverability rate.

Click here to find out more about this terrific service